dr. J.C. (Janny) Hoekstra

Associate Professor

dr. J.C. (Janny) Hoekstra
Telephone:
E-mail:
j.c.hoekstra rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Marketing in tijden van corona

    Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 47-50

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Marketing 2.020

    Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 24-36

    Research output: Contribution to journalArticleAcademicpeer-review

  3. You don’t fool me! Consumer perceptions of digital native advertising and banner advertising

    Harms, B., Bijmolt, T. H. A. & Hoekstra, J. C., 2019, In : Journal of Media Business Studies. 16, 4, p. 275-294

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Digital native advertising: Practitioner perspectives and a research agenda

    Harms, B., Bijmolt, T. & Hoekstra, J., 2017, In : Journal of Interactive Advertising. 17, 2, p. 80-91

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Wanneer worden gepersonaliseerde online advertenties indringend?

    van Doorn, J. & Hoekstra, J., 2015, In : Ontwikkelingen in het marktonderzoek : jaarboek. 2016, p. 71-85

    Research output: Contribution to journalArticleProfessional

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