dr. J.C. (Janny) Hoekstra
Associate Professor
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
j.c.hoekstra rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
Marketing in tijden van corona
Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 47-50Research output: Contribution to journal › Article › Academic › peer-review
Marketing 2.020
Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 24-36Research output: Contribution to journal › Article › Academic › peer-review
You don’t fool me! Consumer perceptions of digital native advertising and banner advertising
Harms, B., Bijmolt, T. H. A. & Hoekstra, J. C., 2019, In : Journal of Media Business Studies. 16, 4, p. 275-294Research output: Contribution to journal › Article › Academic › peer-review
Digital native advertising: Practitioner perspectives and a research agenda
Harms, B., Bijmolt, T. & Hoekstra, J., 2017, In : Journal of Interactive Advertising. 17, 2, p. 80-91Research output: Contribution to journal › Article › Academic › peer-review
Wanneer worden gepersonaliseerde online advertenties indringend?
van Doorn, J. & Hoekstra, J., 2015, In : Ontwikkelingen in het marktonderzoek : jaarboek. 2016, p. 71-85Research output: Contribution to journal › Article › Professional
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