Research

Publications
  1. Omnichannel Retailing: Mobile channel adoption and digital discounts

    Liu, H., 2019, [Groningen]: University of Groningen, SOM research school. 185 p.

    Research output: ThesisThesis fully internal (DIV)

  2. App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously

    Liu, H., Lobschat, L., Verhoef, P. & Zhao, H., Aug-2019, In : Journal of Interactive Marketing. 47, p. 16-34 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Multichannel retailing: A review and research agenda

    Liu, H., Lobschat, L. & Verhoef, P., 2018, In : Foundations and Trends® in Marketing. 12, 1, p. 1-79 79 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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