H.S. (Erik) Schoppen, MSc

PhD student

H.S. (Erik) Schoppen, MSc
E-mail:
h.s.schoppen rug.nl

Research

Postal address:
Netherlands

Research interests

My research aims to determine whether a sustainable pro-social positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders.

Publications
  1. Strategisch merkenmanagement: Merkmeerwaarde opbouwen, beheren en meten

    Keller, K. L., Heijenga, R. & Schoppen, E., 2015, 4e editie ed. Amsterdam: Pearson. 425 p.

    Research output: Book/ReportBookProfessional

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Press / Media
  1. Vertrouwen begint bij transparantie

    Erik Schoppen

    11/11/2016

    1 media contribution

    Press/Media: ResearchPopular

  2. De basis van een sterk merk is vertrouwen

    Erik Schoppen

    31/10/2016

    1 media contribution

    Press/Media: ResearchPopular

  3. Neuromarketing, Negen (voor)oordelen opnieuw ter discussie

    Erik Schoppen

    10/06/2016

    1 media contribution

    Press/Media: ResearchPopular

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Activities
  1. Consumentenvertrouwen bouwen in het brein - Autoriteit Consument & Markt

    Erik Schoppen (Speaker)
    5-Jul-2018

    Activity: Talk or presentationProfessional

  2. Consumer Neuroscience - Neurobranding - Hanzehogeschool Groningen

    Erik Schoppen (Speaker)
    4-Jul-2018

    Activity: Talk or presentationProfessional

  3. AgriFoodTop Symposium 2018

    Erik Schoppen (Invited speaker)
    6-Jun-2018

    Activity: Participating in or organising an eventParticipation in conferenceAcademic

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