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How to find us H.S. (Erik) Schoppen, MSc

Research interests

My research aims to determine whether a sustainable pro-social positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders.

Publications

The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership

Strategisch merkenmanagement: Merkmeerwaarde opbouwen, beheren en meten

Press/media

Vertrouwen begint bij transparantie

De basis van een sterk merk is vertrouwen

Neuromarketing, Negen (voor)oordelen opnieuw ter discussie

Overleven draait om duurzaam leiderschap (Nationaal Afvalrapport 2015)

Overleven draait om duurzaam leiderschap (Nationaal Afvalrapport 2015)

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