H.S. Schoppen, MSc
Is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online researchplatform, providing mobile cross-platform tools for neuroscientific, psychological, sociological, organisational and economical research.
Our research aims to determine whether a sustainable pro-social (brand) positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders (resulting in a higher trust in a sustainable future economy).
|Last modified:||06 July 2020 1.07 p.m.|