H.S. Schoppen, MSc

My research aims to determine whether a sustainable pro-social (brand) positioning leads to durable behavior change, increased value perception, and feelings of trust by consumers and users, and how a sustainable pro-social strategy contributes to the organizational appreciation by stakeholders (resulting in a higher trust in a sustainable future economy).

Is initiator van WorldBrainWave.com, an online research platform that offers mobile-first cross-platform tools for neuroscientific, psychological, organisational and economical research.