H.S. Schoppen, MSc
H.S. (Erik) Schoppen (1968) received his masters in the Advanced Studies in New Media at the Hanze University Groningen in 1997. In 2003 he started brand consultancy agency Miazo. He is co-author of the book Strategic Brand Management 4 (BNL Edition), widely-used and accepted in both the education and the business world. He developed the Build-Bridge-Bond brand management methodology for building sustainable brand leadership, and lectures Neurosciences, Psychology, UX/UCD and Brand & Design Management at the Hanze University of Applied Sciences Groningen, University of Groningen, and several other institutes. At the moment he is working towards his PhD at the University of Groningen (Behavioural and Social Neuroscience) researching Sustainable Brand Trust. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy.
|Laatst gewijzigd:||08 april 2016 15:59|