A. (Abhi) Bhattacharya

A. (Abhi) Bhattacharya
E-mail:
abhi.bhattacharya rug.nl

Research

Research units:

Postal address:
Netherlands
Publications
  1. The Economic Worth of Loyalty Programs: An Event Study Analysis

    Faramarzi, A. & Bhattacharya, A., 2020, (Accepted/In press) In : Journal of Business Research. 123, p. 313-323 11 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Customer Satisfaction And Firm Profits In Monopolies: A Study Of Utilities

    Bhattacharya, A., Morgan, N. A. & Rego, L. L., 2020, (Accepted/In press) In : Journal of Marketing Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Doing Good when Times are Bad: The Impact of CSR on Brand Value During Recessions

    Bhattacharya, A., Good, V. & Sardashti, H., 2020, (Accepted/In press) In : European Journal of Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

    Bhattacharya, A., Good, V., Sardashti, H. & Peloza, J., 27-Jan-2020, In : Journal of Business Ethics.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Strategic orientation and firm risk

    Bhattacharya, A., Misra, S. & Sardashti, H., Dec-2019, In : International Journal of Research in Marketing. 36, 4, p. 509-527 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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