A. Bhattacharya

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E-mail:
abhi.bhattacharya rug.nl

Research

Research units:

Postal address:
Netherlands
Publications
  1. Doing Good when Times are Bad: The Impact of CSR on Brand Value During Recessions

    Bhattacharya, A., 2020, (Accepted/In press) In : European Journal of Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)

    Bhattacharya, A., Good, V., Sardashti, H. & Peloza, J., 27-Jan-2020, In : Journal of Business Ethics.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Strategic orientation and firm risk

    Bhattacharya, A., Misra, S. & Sardashti, H., Dec-2019, In : International Journal of Research in Marketing. 36, 4, p. 509-527 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Digital Transformation: A Multidisciplinary Reflection and Research Agenda

    Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., 2-Nov-2019, In : Journal of Business Research. 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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