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How to find us A. (Abhi) Bhattacharya

A. Bhattacharya

Assistant Professor
A. Bhattacharya

My ongoing unpublished projects fall under the following research streams:

Digitization and AI (Strategic Theme): Chatbots and Sales, Isomorphism in Digital Transformation, Data Driven Decision Making, Online Search Rankings

Marketing-Finance Interface: Capabilities and Bankruptcy, NPD and Institutional Investor Holdings

Marketing-Management Interface: Market Share and Performance, Business Strategy and Performance, Switching costs and Customer Profitability

Last modified:16 November 2020 12.11 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands