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Publications

Crafting Survey Research: A Systematic Process for Conducting Survey Research

Handbook of Market Research

Pricing in the Digital Age: A Roadmap to Becoming a Dynamic Pricing Retailer

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Business-to-Business Pricing: A Systematic Process to Unlock Hidden Profits

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

Talented people and strong brands: The contribution of human capital and brand equity to firm value

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