dr. A.E. (Arnd) Vomberg

Assistant professor

Research

Publications
  1. The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

    Homburg, C., Lauer, K. & Vomberg, A., 2019, (Accepted/In press) In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

    Gruner, R. L., Vomberg, A., Homburg, C. & Lukas, B. A., 5-Oct-2018, In : Journal of Product Innovation Management. 36, 2, p. 172-195 24 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. The loss of the marketing department’s influence: is it really happening? And why worry?

    Homburg, C., Vomberg, A., Enke, M. & Grimm, P. H., 2015, In : Journal of the Academy of Marketing Science. 43, 1, p. 1-13

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Talented people and strong brands: The contribution of human capital and brand equity to firm value

    Vomberg, A., Homburg, C. & Bornemann, T., 2015, In : Strategic Management Journal. 36, 13, p. 2122-2131

    Research output: Contribution to journalArticleAcademicpeer-review

View all (4) »

Prizes
  1. Ralph Alexander Best Dissertation Award

    Arnd Vomberg (Recipient), 2014

    PrizeAcademic

View all (1) »

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