prof. dr. A.E. (Arnd) Vomberg

Associate professor

Faculty of Economics and Business

Telephone:

+31 50 36 37065

E-mail:

a.e.vomberg rug.nl

ORCID Research Portal

Publications

Crafting Survey Research: A Systematic Process for Conducting Survey Research

Vomberg, A. & Klarmann, M. , 2022 , Handbook of Market Research. Homburg, C., Klarmann, M. & Vomberg, A. (eds.). Springer , p. 67-119 53 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Handbook of Market Research

Homburg, C. (ed.) , Klarmann, M. (ed.) & Vomberg, A. (ed.) , 2022 , Springer International Publishing .

Research output: Book/Report › Book › Academic › peer-review

Panel Data Analysis: A Nontechnical Introduction for Marketing Researchers

Vomberg, A. & Wies, S. , 26-Aug-2021 , Handbook of Market Research. Homburg, C., Klarmann, M. & Vomberg, A. E. (eds.). Springer , 58 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Pricing in the Digital Age: A Roadmap to Becoming a Dynamic Pricing Retailer

Vomberg, A. , 20-Apr-2021 , (E-pub ahead of print) The digital transformation handbook – From academic research to practical insights. Bijmolt, T., Broekhuizen, T., Baalmans, B. & Fabian, N. (eds.). Groningen: University of Groningen Press

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

Homburg, C. , Vomberg, A. & Muehlhaeuser, S. , Dec-2020 , In: Journal of Marketing Research. 57 , 6 , p. 1113-1134 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen

Vomberg, A. , Lauer, K. & Weitkämper, K. , 2020 , Handbuch Digitale Wirtschaft. Kollmann, T. (ed.). Wiesbaden: Springer Gabler , p. 653-677 25 p. (Springer Reference Wirtschaft).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Vomberg, A. , Homburg, C. & Gwinner, O. , Sept-2020 , In: Journal of Marketing. 84 , 5 , p. 117-136 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Business-to-Business Pricing: A Systematic Process to Unlock Hidden Profits

Vomberg, A. , 2019 , University of Groningen. Faculty of Economics and Business . (RUGCIC; no. 2019-03)

Research output: Book/Report › Report › Professional

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

Homburg, C. , Lauer, K. & Vomberg, A. , Dec-2019 , In: International Journal of Research in Marketing. 36 , 4 , p. 597-612 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

Gruner, R. L. , Vomberg, A. , Homburg, C. & Lukas, B. A. , 5-Oct-2018 , In: Journal of Product Innovation Management. 36 , 2 , p. 172-195 24 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (13) publications

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