dr. A.E. Vomberg
Arnd Vomberg is Assistant Professor of Marketing at the Faculty of Economics and Business. Prior to joining the University of Groningen he was Assistant Professor for Empirical Research at the University of Mannheim, Germany, where he also obtained his Ph.D. He was a visiting scholar at Columbia Business School. His research focuses on marketing organization (e.g., Marketing-HR interface), online pricing (e.g., online-offline-pricing and dynamic pricing), and sales and customer relationship management (e.g., multichannel sales system management, customer reacquisition management).
His publications have appeared in Journal of Mareting Research, Journal of Marketing, Strategic Management Journal, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Product and Innovation Management. Currently, he co-edits a Handbook of Market Research.
|Last modified:||29 June 2020 5.25 p.m.|