dr. A.E. Vomberg
Arnd Vomberg is Assistant Professor of Marketing at the Faculty of Economics and Business. Prior to joining the University of Groningen he was Assistant Professor for Empirical Research at the University of Mannheim, Germany, where he also obtained his Ph.D. He was a visiting scholar at Columbia Business School. His research focuses on marketing-interfaces (e.g., Marketing-HR interface), pricing (e.g., online-offline-pricing and dynamic pricing), and sales and customer relationship management. His publications have appeared in Strategic Management Journal, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Product and Innovation Management. Currently, he co-edits a Handbook of Market Research.
|Last modified:||27 February 2020 10.26 a.m.|