Skip to ContentSkip to Navigation
About us FEB Research / FEB SOM Research Institute SOM signature areas Digital Business Models Outreach


Digital Sub Themes

Advent of Digital and Disruptive Business Models

  • Broekhuizen, T.L.J., Lampel, J., & Rietveld, J. (2013). New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry. Research Policy, 42(4), 954-964.
  • Leeflang, P.S.H., Verhoef, P.C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European Management Journal, 32(1), 1-12.
  • Boonstra, A., Broekhuis, M., Van Offenbeek, M. & Wortmann, H. (2011). Strategic alternatives in telecare design: Developing a value-configuration based alignment framework. Journal of Strategic Information systems, 20(2), i98-214
  • Eissens-van der Laan, M, Broekhuis, M, Van Offenbeek, M. & Ahaus, C.T.B.. (2016). Service decomposition: a conceptual analysis of modularizing services. International Journal of Operations and Production Management, 36(3), t.b.a.
  • Ritala, P., & Huizingh, E. (2014). Business and network models for innovation: Strategic logic and the role of network position. International Journal of Technology Management, 66(2-3), 109-119.

Marketing Mix Effectiveness in Digital Environments

  • Zenetti, G., Bijmolt, T.H.A., Leeflang, P.S.H., & Klapper, D. (2014). Search engine advertising effectiveness in a multimedia campaign. International Journal of Electronic Commerce, 18(3), 7-38.
  • De Haan, E. (2016). Creating, managing and monitoring customer value in the on- and offline world, Dissertation
  • Emrich, O. and Verhoef P.C. (2015), The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers, International Journal of Research in Marketing, forthcoming

Adoption and Use of New Smart Products and Services

  • Arts, J.W., Frambach, R.T., & Bijmolt, T.H.A. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144.
  • Prins, R., Verhoef, P.C., & Franses, P.H. (2009). The impact of adoption timing on new service usage and early disadoption. International Journal of Research in Marketing, 26(4), 304-313.
  • Trampe, D., KonuĊŸ, U., & Verhoef, P.C. (2014). Customer Responses to Channel Migration Strategies Toward the E-channel. Journal of Interactive Marketing, 28(4), 257-270.

The Socialization of the Market Place

  • Risselada, H., Verhoef, P.C., & Bijmolt, T.H.A. (2014). Dynamic effects of social influence and direct marketing on the adoption of high-technology products. Journal of Marketing, 78(2), 52-68.
  • Babic, A., Sotgiu, F., de Valck, K., & Bijmolt, T.H.A. (2016). The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors, Journal of Marketing Research, forthcoming
  • Delre, S.A., Broekhuizen, T.L.J., & Bijmolt, T.H.A. (2016) The effects of shared consumption on product life cycles and advertising effectiveness: The Case of the motion picture market, Journal of Marketing Research, forthcoming

Using big-data and digital analytics to optimize marketing and logistics

  • Teunter, R., Syntetos , A. , & Babai, M.Z. (2011). Intermittent demand: Linking forecasting to inventory obsolescence, European Journal of Operational Research, 214(3), 606-615.
  • Teunter, R.H., Babai, M.Z., Syntetos, A. (2010). ABC classification: service levels and inventory costs, Production and Operations Management, 19(3), 343-352.
  • Verhoef, P.C., Kooge, E. & Walk. N. (2016). Creating value with big data analytics: Making smarter marketing decisions, Routledge
  • Van Anholt, R.G., Coelho, L.C., Laporte, G., Vis, I.F.A. (2015), An Inventory-Routing Problem with Pickups and Deliveries Arising in the Replenishment of Automated Teller Machines,Transportation Science, forthcoming.
Last modified:13 January 2017 11.05 a.m.