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Digital Business Models

One of the major developments in today’s society is the increasing digitalization. Digitalization affects entire business models and has important implications for the functioning of marketing, logistics and innovation strategy. The marketing function has changed dramatically with a stronger focus on online and mobile marketing. Assortment and pricing decisions have become more flexible in online environments. Logistics also have become more complex but are crucial to compete. Customers demand to be served day and night with fast home-deliveries, and to be able to conveniently return products. Firm’s logistics streams need to handle this complexity while guaranteeing quick deliveries at low cost. The development of products with new digital features is becoming the norm. Within innovation digitalization also require new value propositions, partnerships, key resources, and delivery channels. Marketing, logistic, and innovation functions need to cooperate more in order to deliver superior customer value at low costs.

In Focus

First DBM Conference
Published on:26 January 2018

First DBM Conference Digital Business Models: Marketing-Strategy-Supply Chain Management Interface, April 4-6, 2018, https://sites.google.com/rug.nl/dbm2018

FEB Research: From fear of rotten tomatoes to the instant success of Airbnb and Uber
Published on:02 August 2017

Digitisation and the rapid development of online and mobile technologies are radically changing existing business models. While some companies struggle to implement disruptive innovations, others become new market leaders overnight. Thijs Broekhuizen talks about the art of digital transformation, which is key to FEB's Signature Area Digital Business Models.

Kees Jan Roodbergen, Tammo Bijmolt, and Peter Verhoef editors for Special issue IJRM
Published on:20 April 2017

Kees Jan Roodbergen, Tammo Bijmolt and Peter Verhoef are co-editing a special issue of the International Journal of Research in Marketing on Digital Business Models