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About usFEBResearch / FEBSOM Research InstituteSOM signature areasConnecting Innovation and Creativity (CONINC)

Connecting Innovation and Creativity (CONINC)

Workplace creativity and innovation are becoming more and more important in contemporary society. At the same time, organizations continue to struggle with connecting creativity and innovation. According to the European Commission, for instance, one of the major weaknesses of the European economy lies in the difficulty of translating its creative knowledge base into innovative goods and services that can be launched into the market: the ‘European Valley of Death’.

Relevant example questions are: Which leadership style is required to successfully transform creative ideas into innovative products and services? How should teams be composed that work on creative or innovative projects? How can we make sure that creative ideas do not die a silent death, but are actually used to create profitable innovations? How can we create organizational cultures and structures that are conducive to both creativity and innovation?