Zorg met liefde en lef: Stappenplan voor zorgmarketing

Alsem, K. J. & Klein Koerkamp, R., Aug-2012, 1 ed. Groningen: New Publishers. 220 p.

Research output: Book/ReportBookProfessional

Care organizations, such as hospitals and organizations offering care for the elderly, are confronted with less regulation and more competition. This increases the need for marketing.This book contains a step-by-step approach for care marketing.
Original languageDutch
Place of PublicationGroningen
PublisherNew Publishers
Number of pages220
ISBN (Print)9081928805
Publication statusPublished - Aug-2012


  • Marketing , Health care, Care marketing

ID: 15859914