Publication

Which retailers adopt a loyalty program? An empirical survey

Leenheer, J. & Bijmolt, T. H. A., 2008, In : Journal of Retailing and Consumer Services. 15, p. 429 - 442

Research output: Contribution to journalArticleAcademicpeer-review

Original languageDutch
Pages (from-to)429 - 442
JournalJournal of Retailing and Consumer Services
Volume15
Publication statusPublished - 2008

ID: 1673840