Publication
Which retailers adopt a loyalty program? An empirical survey
Leenheer, J. & Bijmolt, T. H. A., 2008, In : Journal of Retailing and Consumer Services. 15, p. 429 - 442Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Dutch |
|---|---|
| Pages (from-to) | 429 - 442 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 15 |
| Publication status | Published - 2008 |
ID: 1673840