Publication

Understanding Effectiveness Skepticism

Bolderdijk, J., Steg, L., Woerdman, E., Frieswijk, R. & De Groot, J., 15-Nov-2017, In : Journal of Public Policy & Marketing. 36, 2, p. 348-361 14 p.

Research output: Contribution to journalArticleAcademicpeer-review

APA

Bolderdijk, J., Steg, L., Woerdman, E., Frieswijk, R., & De Groot, J. (2017). Understanding Effectiveness Skepticism. Journal of Public Policy & Marketing, 36(2), 348-361. https://doi.org/10.1509/jppm.16.118

Author

Bolderdijk, Jan ; Steg, Linda ; Woerdman, Edwin ; Frieswijk, René ; De Groot, Judith. / Understanding Effectiveness Skepticism. In: Journal of Public Policy & Marketing. 2017 ; Vol. 36, No. 2. pp. 348-361.

Harvard

Bolderdijk, J, Steg, L, Woerdman, E, Frieswijk, R & De Groot, J 2017, 'Understanding Effectiveness Skepticism', Journal of Public Policy & Marketing, vol. 36, no. 2, pp. 348-361. https://doi.org/10.1509/jppm.16.118

Standard

Understanding Effectiveness Skepticism. / Bolderdijk, Jan; Steg, Linda; Woerdman, Edwin; Frieswijk, René; De Groot, Judith.

In: Journal of Public Policy & Marketing, Vol. 36, No. 2, 15.11.2017, p. 348-361.

Research output: Contribution to journalArticleAcademicpeer-review

Vancouver

Bolderdijk J, Steg L, Woerdman E, Frieswijk R, De Groot J. Understanding Effectiveness Skepticism. Journal of Public Policy & Marketing. 2017 Nov 15;36(2):348-361. https://doi.org/10.1509/jppm.16.118


BibTeX

@article{9ab61e1df7f1489188046d68cf4b367c,
title = "Understanding Effectiveness Skepticism",
abstract = "Policy makers have proposed various incentive programs to curb consumption-related problems, such as traffic congestion and carbon emissions. While experts consider such programs effective in reducing those problems, consumers are more skeptical. Although this {"}effectiveness skepticism{"} is currently viewed as an important cause of public opposition, the authors argue that it may also arise as a consequence of opposition. Specifically, consumers oppose policies they consider personally unattractive or unfair. This opposition motivates them to also be skeptical about the potential effectiveness of such policies. Three studies that include a variety of methods, policies, and samples provide empirical support for this reasoning: perceptions of expected effects can be biased by consumers' perceptions of personal attractiveness and fairness. In line with this causal ordering, the authors find that offering optimistic effectiveness estimates, although successful in reducing effectiveness skepticism, did not boost policy support. Policy makers aiming to boost support prior to implementation should thus not only communicate a policy's effectiveness, but also address other causes of opposition.",
keywords = "incentive programs, policies, skepticism, fairness, effectiveness, PUBLIC ACCEPTABILITY, CONSUMER SKEPTICISM, POLICY, BEHAVIOR, ATTITUDES, JUSTICE",
author = "Jan Bolderdijk and Linda Steg and Edwin Woerdman and Ren{\'e} Frieswijk and {De Groot}, Judith",
year = "2017",
month = "11",
day = "15",
doi = "10.1509/jppm.16.118",
language = "English",
volume = "36",
pages = "348--361",
journal = "Journal of Public Policy & Marketing",
issn = "0743-9156",
publisher = "AMER MARKETING ASSOC",
number = "2",

}

RIS

TY - JOUR

T1 - Understanding Effectiveness Skepticism

AU - Bolderdijk, Jan

AU - Steg, Linda

AU - Woerdman, Edwin

AU - Frieswijk, René

AU - De Groot, Judith

PY - 2017/11/15

Y1 - 2017/11/15

N2 - Policy makers have proposed various incentive programs to curb consumption-related problems, such as traffic congestion and carbon emissions. While experts consider such programs effective in reducing those problems, consumers are more skeptical. Although this "effectiveness skepticism" is currently viewed as an important cause of public opposition, the authors argue that it may also arise as a consequence of opposition. Specifically, consumers oppose policies they consider personally unattractive or unfair. This opposition motivates them to also be skeptical about the potential effectiveness of such policies. Three studies that include a variety of methods, policies, and samples provide empirical support for this reasoning: perceptions of expected effects can be biased by consumers' perceptions of personal attractiveness and fairness. In line with this causal ordering, the authors find that offering optimistic effectiveness estimates, although successful in reducing effectiveness skepticism, did not boost policy support. Policy makers aiming to boost support prior to implementation should thus not only communicate a policy's effectiveness, but also address other causes of opposition.

AB - Policy makers have proposed various incentive programs to curb consumption-related problems, such as traffic congestion and carbon emissions. While experts consider such programs effective in reducing those problems, consumers are more skeptical. Although this "effectiveness skepticism" is currently viewed as an important cause of public opposition, the authors argue that it may also arise as a consequence of opposition. Specifically, consumers oppose policies they consider personally unattractive or unfair. This opposition motivates them to also be skeptical about the potential effectiveness of such policies. Three studies that include a variety of methods, policies, and samples provide empirical support for this reasoning: perceptions of expected effects can be biased by consumers' perceptions of personal attractiveness and fairness. In line with this causal ordering, the authors find that offering optimistic effectiveness estimates, although successful in reducing effectiveness skepticism, did not boost policy support. Policy makers aiming to boost support prior to implementation should thus not only communicate a policy's effectiveness, but also address other causes of opposition.

KW - incentive programs

KW - policies

KW - skepticism

KW - fairness

KW - effectiveness

KW - PUBLIC ACCEPTABILITY

KW - CONSUMER SKEPTICISM

KW - POLICY

KW - BEHAVIOR

KW - ATTITUDES

KW - JUSTICE

U2 - 10.1509/jppm.16.118

DO - 10.1509/jppm.16.118

M3 - Article

VL - 36

SP - 348

EP - 361

JO - Journal of Public Policy & Marketing

JF - Journal of Public Policy & Marketing

SN - 0743-9156

IS - 2

ER -

ID: 50298980