Publication

Toward opening up the black box for market orientation

Zhu, T., 2014, Groningen: University of Groningen, SOM research school. 196 p.

Research output: ThesisThesis fully internal (DIV)Academic

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Documents

  • Tao Zhu
Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
Award date16-Jan-2014
Place of PublicationGroningen
Publisher
Print ISBNs9789036766685
Publication statusPublished - 2014

    Keywords

  • Proefschriften (vorm), Marketing, Sociale netwerken, marketing

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