The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

Zwiers, M., 1-Apr-2019, In : European Journal of American Studies. 14, 1, 16 p.

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Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.
Original languageEnglish
Number of pages16
JournalEuropean Journal of American Studies
Issue number1
Publication statusPublished - 1-Apr-2019


  • emotions, gender, masculinity, populism, U.S. South, conservatism

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