The roles of experience, commitment to new platforms, and inter-firm cooperation in shaping new product performanceKoval, O., 2019, [Groningen]: University of Groningen, SOM research school. 189 p.
Research output: Thesis › Thesis fully internal (DIV) › Academic
New product performance is a topical theme within innovation management literature. Scholars have investigated the drivers of new product performance in order to improve intra-firm and inter-firm processes. Improving product performance is worth pursuing as it brings benefits to both consumers and producers. Despite the broad interest and wide array of studies on this topic, still inconsistencies and disputes exist among scholars regarding the role of certain factors that affect new product performance. This dissertation aims to address this research gap by conceptualizing the factors that influence new product performance and testing their impact in three empirical studies. We use unique data from the video game industry encompassing information about the products released between 1995-2014 on four main platforms (Microsoft, Nintendo, Sony and personal computers). In the first study, we explore the roles of firms NPD experience and time-release strategy. In the second study, we explore the role of inter-firm cooperation and effect of partners’ market strategies. In the third study, we explore how firms’ commitment to release products on a new generation of platforms impacts the quality of products released on the current generation of platforms.
|Qualification||Doctor of Philosophy|
|Place of Publication||[Groningen]|
|Publication status||Published - 2019|
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