Publication

The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems

Noppers, E., Keizer, K., Milovanovic, M. & Steg, L., Nov-2019, In : Energy Research and Social Science. 57, 10 p., 101237.

Research output: Contribution to journalArticleAcademicpeer-review

APA

Noppers, E., Keizer, K., Milovanovic, M., & Steg, L. (2019). The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems. Energy Research and Social Science, 57, [101237]. https://doi.org/10.1016/j.erss.2019.101237

Author

Noppers, Ernst ; Keizer, Kees ; Milovanovic, Marko ; Steg, Linda. / The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems. In: Energy Research and Social Science. 2019 ; Vol. 57.

Harvard

Noppers, E, Keizer, K, Milovanovic, M & Steg, L 2019, 'The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems', Energy Research and Social Science, vol. 57, 101237. https://doi.org/10.1016/j.erss.2019.101237

Standard

The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems. / Noppers, Ernst; Keizer, Kees; Milovanovic, Marko; Steg, Linda.

In: Energy Research and Social Science, Vol. 57, 101237, 11.2019.

Research output: Contribution to journalArticleAcademicpeer-review

Vancouver

Noppers E, Keizer K, Milovanovic M, Steg L. The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems. Energy Research and Social Science. 2019 Nov;57. 101237. https://doi.org/10.1016/j.erss.2019.101237


BibTeX

@article{c214338de4c64e578aed483774e998b6,
title = "The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems",
abstract = "We studied to what extent perceived adoption norms affect the likelihood of adopting sustainable innovations, next to evaluations of the instrumental, environmental and symbolic attributes of these innovations. As hypothesised, results showed that people are more likely to adopt a sustainable innovation the more they evaluate the attributes of these sustainable innovations favourably and the more they think significant others would consider adoption (i.e., when adoption norms are strong). Moreover, we hypothesised and found that positive evaluations of the symbolic attributes are more likely to promote the adoption of sustainable innovations when people expect that few significant others would consider adoption. These findings suggest that weak adoption norms that are typical in the early adoption stage may both inhibit and promote adoption of sustainable innovations, via different routes.",
keywords = "Adoption of innovations, Electric vehicles, Norms, Smart energy systems, Symbolic value, SUSTAINABLE INNOVATIONS, SYMBOLIC ATTRIBUTES, BEHAVIOR, CONSUMERS, GREEN",
author = "Ernst Noppers and Kees Keizer and Marko Milovanovic and Linda Steg",
year = "2019",
month = nov,
doi = "10.1016/j.erss.2019.101237",
language = "English",
volume = "57",
journal = "Energy Research & Social Science",
issn = "2214-6296",
publisher = "ELSEVIER SCIENCE BV",

}

RIS

TY - JOUR

T1 - The role of adoption norms and perceived product attributes in the adoption of Dutch electric vehicles and smart energy systems

AU - Noppers, Ernst

AU - Keizer, Kees

AU - Milovanovic, Marko

AU - Steg, Linda

PY - 2019/11

Y1 - 2019/11

N2 - We studied to what extent perceived adoption norms affect the likelihood of adopting sustainable innovations, next to evaluations of the instrumental, environmental and symbolic attributes of these innovations. As hypothesised, results showed that people are more likely to adopt a sustainable innovation the more they evaluate the attributes of these sustainable innovations favourably and the more they think significant others would consider adoption (i.e., when adoption norms are strong). Moreover, we hypothesised and found that positive evaluations of the symbolic attributes are more likely to promote the adoption of sustainable innovations when people expect that few significant others would consider adoption. These findings suggest that weak adoption norms that are typical in the early adoption stage may both inhibit and promote adoption of sustainable innovations, via different routes.

AB - We studied to what extent perceived adoption norms affect the likelihood of adopting sustainable innovations, next to evaluations of the instrumental, environmental and symbolic attributes of these innovations. As hypothesised, results showed that people are more likely to adopt a sustainable innovation the more they evaluate the attributes of these sustainable innovations favourably and the more they think significant others would consider adoption (i.e., when adoption norms are strong). Moreover, we hypothesised and found that positive evaluations of the symbolic attributes are more likely to promote the adoption of sustainable innovations when people expect that few significant others would consider adoption. These findings suggest that weak adoption norms that are typical in the early adoption stage may both inhibit and promote adoption of sustainable innovations, via different routes.

KW - Adoption of innovations

KW - Electric vehicles

KW - Norms

KW - Smart energy systems

KW - Symbolic value

KW - SUSTAINABLE INNOVATIONS

KW - SYMBOLIC ATTRIBUTES

KW - BEHAVIOR

KW - CONSUMERS

KW - GREEN

UR - http://www.scopus.com/inward/record.url?scp=85070110593&partnerID=8YFLogxK

U2 - 10.1016/j.erss.2019.101237

DO - 10.1016/j.erss.2019.101237

M3 - Article

AN - SCOPUS:85070110593

VL - 57

JO - Energy Research & Social Science

JF - Energy Research & Social Science

SN - 2214-6296

M1 - 101237

ER -

ID: 94193580