The road traveled, the road ahead, or simply on the road? When progress framing affects motivation in goal pursuit

Wiebenga, J. & Fennis, B., 2011, Advances in Consumer Research. Ahluwalia, R., Chartrand, T. L. & Ratner, R. K. (eds.). Duluth, MN: Association for consumer research, Vol. 39. p. 743-745 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsR. Ahluwalia, T.L. Chartrand, R.K. Ratner
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Number of pages3
Publication statusPublished - 2011

ID: 16146537