The Psychology of Advertising

Fennis, B. M. & Stroebe, W., 2016, 2nd ed. London: Routledge, Taylor and Francis group. 438 p.

Research output: Book/ReportBookAcademic

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge, Taylor and Francis group
Number of pages438
ISBN (Electronic)978-1-31739-894-3
ISBN (Print) 978-1-84872-306-1 (pbk), 978-1-84872-305-4 (hbk)
Publication statusPublished - 2016

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