Publication

The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs

Dorotic, M., 2010, Groningen: University of Groningen, SOM research school. 124 p.

Research output: ThesisThesis fully internal (DIV)

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Documents

  • Matilda Dorotic
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
Supervisors/Advisors
Award date2-Dec-2010
Place of PublicationGroningen
Publisher
Print ISBNs9789036746762
Publication statusPublished - 2010

    Keywords

  • Proefschriften (vorm), Klantenbinding, Beloningen, Relatiemarketing, Consumentengedrag, marketing

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