Publication

The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership

Schoppen, H. S., 1-Sep-2017, H.S.Schoppen. 52 p.

Research output: Book/ReportReportProfessional

APA

Schoppen, H. S. (2017). The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership. H.S.Schoppen.

Author

Schoppen, Hendrik Sietze. / The Impact of Brands on People, Markets and Society : Build Bridge Bond Method for Sustainable Brand Leadership. H.S.Schoppen, 2017. 52 p.

Harvard

Schoppen, HS 2017, The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership. H.S.Schoppen.

Standard

The Impact of Brands on People, Markets and Society : Build Bridge Bond Method for Sustainable Brand Leadership. / Schoppen, Hendrik Sietze.

H.S.Schoppen, 2017. 52 p.

Research output: Book/ReportReportProfessional

Vancouver

Schoppen HS. The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership. H.S.Schoppen, 2017. 52 p.


BibTeX

@book{93b75f2746f643e5800bf000dd156888,
title = "The Impact of Brands on People, Markets and Society: Build Bridge Bond Method for Sustainable Brand Leadership",
abstract = "The Impact of Brands on People, Markets and SocietyBuild Bridge Bond Method for Sustainable Brand LeadershipAuthorized translation of the chapter ‘Impact of brands on people, markets and society’ (prepublication Build Bridge Bond, method for sustainable leadership and building future-proof trust) published in the Dutch language edition Strategisch merkenmanagement, 4rd Edition by Kevin Lane Keller, Ruud Heijenga and Erik Schoppen, Pearson Benelux BV, Copyright {\circledC} 2015. The summary in this publication is a prepublication from the book Build Bridge Bond (prepress).The Build Bridge Bond method for sustainable brand leadership is a scientificallysubstantiated management method for building strong mission-driven brands, brand trust and sustainable brand relationships. It was developed by H.S. (Erik) Schoppen and investigated by him at the University of Groningen (Social and Behavioral Sciences) during his doctoral research into trust in sustainability. The abridged version of the BBB method in this prepublication deals with mental brand policy from a macro-economic, a brand strategic and a neuroscientific perspective – because brands and markets cannot exist without people. The method is applicable to issues involving strategic brand and design management in which brand perception, brand experience, brand interaction and brand trust play an integral role. In addition to knowledge regarding sustainable leadership, trust and behavioral change, it also provides insight into human decision-making behavior, emotions, motives and driving forces. ‘Human-centred’ innovation and brand policy can lead to greater awareness and involvement, stronger brand relationships and a more robust brand trust. This leads to a stronger, independent and more prosocial brand, and a sustainably higher brand equity; organisational capital that in turn can contribute to responsible and future-oriented innovation.",
keywords = "Sustainable , Brand, Leadership, Build , Bridge, Bond, Management , Method",
author = "Schoppen, {Hendrik Sietze}",
note = "H.S. (Erik) Schoppen (1968) lectures brand and design management, applied psychology, (consumer) neuroscience (perception, cognition, behavior), and user experience at the Hanze University Groningen of Applied Science and University of Groningen. He is author of the management method Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition, 2015). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences (social neuroscience), Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change, resulting in a higher trust in a sustainable future economy. He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy.",
year = "2017",
month = "9",
day = "1",
language = "Dutch",
publisher = "H.S.Schoppen",

}

RIS

TY - BOOK

T1 - The Impact of Brands on People, Markets and Society

T2 - Build Bridge Bond Method for Sustainable Brand Leadership

AU - Schoppen, Hendrik Sietze

N1 - H.S. (Erik) Schoppen (1968) lectures brand and design management, applied psychology, (consumer) neuroscience (perception, cognition, behavior), and user experience at the Hanze University Groningen of Applied Science and University of Groningen. He is author of the management method Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition, 2015). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences (social neuroscience), Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change, resulting in a higher trust in a sustainable future economy. He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy.

PY - 2017/9/1

Y1 - 2017/9/1

N2 - The Impact of Brands on People, Markets and SocietyBuild Bridge Bond Method for Sustainable Brand LeadershipAuthorized translation of the chapter ‘Impact of brands on people, markets and society’ (prepublication Build Bridge Bond, method for sustainable leadership and building future-proof trust) published in the Dutch language edition Strategisch merkenmanagement, 4rd Edition by Kevin Lane Keller, Ruud Heijenga and Erik Schoppen, Pearson Benelux BV, Copyright © 2015. The summary in this publication is a prepublication from the book Build Bridge Bond (prepress).The Build Bridge Bond method for sustainable brand leadership is a scientificallysubstantiated management method for building strong mission-driven brands, brand trust and sustainable brand relationships. It was developed by H.S. (Erik) Schoppen and investigated by him at the University of Groningen (Social and Behavioral Sciences) during his doctoral research into trust in sustainability. The abridged version of the BBB method in this prepublication deals with mental brand policy from a macro-economic, a brand strategic and a neuroscientific perspective – because brands and markets cannot exist without people. The method is applicable to issues involving strategic brand and design management in which brand perception, brand experience, brand interaction and brand trust play an integral role. In addition to knowledge regarding sustainable leadership, trust and behavioral change, it also provides insight into human decision-making behavior, emotions, motives and driving forces. ‘Human-centred’ innovation and brand policy can lead to greater awareness and involvement, stronger brand relationships and a more robust brand trust. This leads to a stronger, independent and more prosocial brand, and a sustainably higher brand equity; organisational capital that in turn can contribute to responsible and future-oriented innovation.

AB - The Impact of Brands on People, Markets and SocietyBuild Bridge Bond Method for Sustainable Brand LeadershipAuthorized translation of the chapter ‘Impact of brands on people, markets and society’ (prepublication Build Bridge Bond, method for sustainable leadership and building future-proof trust) published in the Dutch language edition Strategisch merkenmanagement, 4rd Edition by Kevin Lane Keller, Ruud Heijenga and Erik Schoppen, Pearson Benelux BV, Copyright © 2015. The summary in this publication is a prepublication from the book Build Bridge Bond (prepress).The Build Bridge Bond method for sustainable brand leadership is a scientificallysubstantiated management method for building strong mission-driven brands, brand trust and sustainable brand relationships. It was developed by H.S. (Erik) Schoppen and investigated by him at the University of Groningen (Social and Behavioral Sciences) during his doctoral research into trust in sustainability. The abridged version of the BBB method in this prepublication deals with mental brand policy from a macro-economic, a brand strategic and a neuroscientific perspective – because brands and markets cannot exist without people. The method is applicable to issues involving strategic brand and design management in which brand perception, brand experience, brand interaction and brand trust play an integral role. In addition to knowledge regarding sustainable leadership, trust and behavioral change, it also provides insight into human decision-making behavior, emotions, motives and driving forces. ‘Human-centred’ innovation and brand policy can lead to greater awareness and involvement, stronger brand relationships and a more robust brand trust. This leads to a stronger, independent and more prosocial brand, and a sustainably higher brand equity; organisational capital that in turn can contribute to responsible and future-oriented innovation.

KW - Sustainable

KW - Brand

KW - Leadership

KW - Build

KW - Bridge

KW - Bond

KW - Management

KW - Method

M3 - Report

BT - The Impact of Brands on People, Markets and Society

PB - H.S.Schoppen

ER -

ID: 54785159