Publication

The Future of Marketing Modeling

Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvanced Methods for Modeling Markets
EditorsPeter Leeflang, Jaap Wieringa, Tammo Bijmolt, Koen Pauwels
Place of PublicationCham
PublisherSpringer
Pages671-683
Number of pages13
ISBN (Electronic)978-3-319-53469-5
ISBN (Print)978-3-319-53467-1
Publication statusPublished - 2017

Publication series

NameInternational Series in Quantitative Marketing
PublisherSpringer
ISSN (Print)0923-6716

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