The Behavioral Science of Eating: Encouraging Boundary Research That Has Impactvan Ittersum, K. & Wansink, B., 2016, In : Journal of the Association of Consumer Research. 1, 1, p. 5-14 10 p.
Research output: Contribution to journal › Special issue editing › Academic › peer-review
Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. Fittingly, this new journal’s mission is to expand the boundaries of consumer behavior and to deepen its impact. Each issue focuses on having an impact both in consumer research and beyond. In the context of the behavioral science of eating, we outline the process for recruiting papers and coaching them through the review process so that authors think more precisely about the impact they want to have and think more broadly about how it illustrates a larger impactful theme.
|Number of pages||10|
|Journal||Journal of the Association of Consumer Research|
|Publication status||Published - 2016|
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