Strategische marketingplanning

Alsem, K. J., Aug-2013, 6 ed. Groningen: Noordhoff Uitgevers. 448 p.

Research output: Book/ReportBookAcademic

This textbook contains a step-by-step approach of how to make a marketing plan. It combines an overview of theory and models in strategic marketing with an applied orientation.
Original languageDutch
Place of PublicationGroningen
PublisherNoordhoff Uitgevers
Number of pages448
ISBN (Print)900182062X
Publication statusPublished - Aug-2013


  • Strategic marketing, marketing plan

ID: 15859606