Publication

Strategic orientation and firm risk

Bhattacharya, A., Misra, S. & Sardashti, H., Dec-2019, In : International Journal of Research in Marketing. 36, 4, p. 509-527 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

APA

Bhattacharya, A., Misra, S., & Sardashti, H. (2019). Strategic orientation and firm risk. International Journal of Research in Marketing, 36(4), 509-527. https://doi.org/10.1016/j.ijresmar.2019.01.004

Author

Bhattacharya, Abhi ; Misra, Shekhar ; Sardashti, Hanieh. / Strategic orientation and firm risk. In: International Journal of Research in Marketing. 2019 ; Vol. 36, No. 4. pp. 509-527.

Harvard

Bhattacharya, A, Misra, S & Sardashti, H 2019, 'Strategic orientation and firm risk', International Journal of Research in Marketing, vol. 36, no. 4, pp. 509-527. https://doi.org/10.1016/j.ijresmar.2019.01.004

Standard

Strategic orientation and firm risk. / Bhattacharya, Abhi; Misra, Shekhar; Sardashti, Hanieh.

In: International Journal of Research in Marketing, Vol. 36, No. 4, 12.2019, p. 509-527.

Research output: Contribution to journalArticleAcademicpeer-review

Vancouver

Bhattacharya A, Misra S, Sardashti H. Strategic orientation and firm risk. International Journal of Research in Marketing. 2019 Dec;36(4):509-527. https://doi.org/10.1016/j.ijresmar.2019.01.004


BibTeX

@article{4ada4b5b0cbe4b98b03f5c6ca611b4ee,
title = "Strategic orientation and firm risk",
abstract = "Entrepreneurial orientation (EO) and market orientation (MO) have received substantial conceptual and empirical attention in the marketing and management literature and both orientations have consistently been linked to stronger financial performance. Yet the way in which market-oriented firms seek to achieve superior rents is substantively different from that of entrepreneurially oriented firms which could lead to differential impacts of EO and MO on firm risk. In this study, the authors employ a text mining technique to assess firms' EO and MO and examine the impact of these two strategic orientations on shareholder risk outcomes. The results show that while EO increases idiosyncratic risk, MO decreases it. However, only EO decreases systematic risk. Overall, the results of this study demonstrate that a firm's decisions regarding strategic orientation should be examined in light of both likely risks and returns in order to make appropriate resource allocation decisions. (C) 2019 Elsevier B.V. All rights reserved,",
keywords = "Market orientation, Entrepreneurial orientation, Shareholder return, Firm risk, Text analysis, PROACTIVE MARKET ORIENTATION, RESEARCH-AND-DEVELOPMENT, RESOURCE-BASED VIEW, ENTREPRENEURIAL ORIENTATION, CUSTOMER SATISFACTION, PERFORMANCE RELATIONSHIP, COMPETITIVE ADVANTAGE, BUSINESS PERFORMANCE, ABSORPTIVE-CAPACITY, SHAREHOLDER VALUE",
author = "Abhi Bhattacharya and Shekhar Misra and Hanieh Sardashti",
year = "2019",
month = "12",
doi = "10.1016/j.ijresmar.2019.01.004",
language = "English",
volume = "36",
pages = "509--527",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "ELSEVIER SCIENCE BV",
number = "4",

}

RIS

TY - JOUR

T1 - Strategic orientation and firm risk

AU - Bhattacharya, Abhi

AU - Misra, Shekhar

AU - Sardashti, Hanieh

PY - 2019/12

Y1 - 2019/12

N2 - Entrepreneurial orientation (EO) and market orientation (MO) have received substantial conceptual and empirical attention in the marketing and management literature and both orientations have consistently been linked to stronger financial performance. Yet the way in which market-oriented firms seek to achieve superior rents is substantively different from that of entrepreneurially oriented firms which could lead to differential impacts of EO and MO on firm risk. In this study, the authors employ a text mining technique to assess firms' EO and MO and examine the impact of these two strategic orientations on shareholder risk outcomes. The results show that while EO increases idiosyncratic risk, MO decreases it. However, only EO decreases systematic risk. Overall, the results of this study demonstrate that a firm's decisions regarding strategic orientation should be examined in light of both likely risks and returns in order to make appropriate resource allocation decisions. (C) 2019 Elsevier B.V. All rights reserved,

AB - Entrepreneurial orientation (EO) and market orientation (MO) have received substantial conceptual and empirical attention in the marketing and management literature and both orientations have consistently been linked to stronger financial performance. Yet the way in which market-oriented firms seek to achieve superior rents is substantively different from that of entrepreneurially oriented firms which could lead to differential impacts of EO and MO on firm risk. In this study, the authors employ a text mining technique to assess firms' EO and MO and examine the impact of these two strategic orientations on shareholder risk outcomes. The results show that while EO increases idiosyncratic risk, MO decreases it. However, only EO decreases systematic risk. Overall, the results of this study demonstrate that a firm's decisions regarding strategic orientation should be examined in light of both likely risks and returns in order to make appropriate resource allocation decisions. (C) 2019 Elsevier B.V. All rights reserved,

KW - Market orientation

KW - Entrepreneurial orientation

KW - Shareholder return

KW - Firm risk

KW - Text analysis

KW - PROACTIVE MARKET ORIENTATION

KW - RESEARCH-AND-DEVELOPMENT

KW - RESOURCE-BASED VIEW

KW - ENTREPRENEURIAL ORIENTATION

KW - CUSTOMER SATISFACTION

KW - PERFORMANCE RELATIONSHIP

KW - COMPETITIVE ADVANTAGE

KW - BUSINESS PERFORMANCE

KW - ABSORPTIVE-CAPACITY

KW - SHAREHOLDER VALUE

U2 - 10.1016/j.ijresmar.2019.01.004

DO - 10.1016/j.ijresmar.2019.01.004

M3 - Article

VL - 36

SP - 509

EP - 527

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 4

ER -

ID: 96275661