Publication

Strategic Marketing

Alsem, K. J., 2007, New York: McGraw-Hill. 324 p.

Research output: Book/ReportBookAcademic

Original languageEnglish
Place of PublicationNew York
PublisherMcGraw-Hill
Number of pages324
ISBN (Print)9780071244176
Publication statusPublished - 2007

ID: 1221509