Short-term effects on web site visits on brand equity

Huizingh, K. R. E. & Alsem, K. J., 2003, Proceedings of the 32nd EMAC conference. Saren, M. & Wilson, A. (eds.). p. 109

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageDutch
Title of host publicationProceedings of the 32nd EMAC conference
EditorsM. Saren, A. Wilson
Publication statusPublished - 2003

ID: 1418854