Publication

Riding the Waves: Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness

Gijsenberg, M., Apr-2017, In : Journal of Marketing Research. 54, 2, p. 171-186 16 p.

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DOI

Original languageEnglish
Pages (from-to)171-186
Number of pages16
JournalJournal of Marketing Research
Volume54
Issue number2
Publication statusPublished - Apr-2017

ID: 35347012