Regional designing is a strategic design approach in landscape architecture that envisions desirable future situations for regions in which the spatial situation is under pressure. This paper studies the principles that regional designers use to structure and organize their design process. The regional design principles highlight the extremely ill-defined, unstructured and volatile design situations that regional designing engages with. Moreover, the study reveals that the design process is an inextricable part of the broader process of change it aims to contribute to. This draws attention to a dynamic perspective in designing, to the interaction with stakeholders, to the position of the designer in the design process, and it calls for a (re)new(ed) culture in design.