While the European migrant crisis is omnipresent in political and medial discourses, two of its key causes are only seldom addressed by politicians and journalists: mistakes in Europe’s domestic, foreign and development policies; and Eurocentric, clichéd or ill-informed press coverage on migration. What impedes such political and medial self-criticism? What happens if politicians or journalists publicly address their own mistakes? Creative culture, in turn, has a long tradition of public self-reflexivity. In the wake of the crisis, many literary texts and films self-critically reflect on the literary and filmic framing of migrants, and challenge the political and medial ‘externalization’ of the crisis. Building upon these observations, this contribution suggests a new direction for discursive research: the analysis of self-criticism as an ethical challenge for public communication. It highlights research desiderata, discusses the theoretical foundations for comparing self-reflexivity across discourses, and outlines a transdisciplinary terminology and exemplary methods for future research.