Prime Me If You Can: the Effect of Motivated Tuning on Susceptibility to Priming Procedures

Fennis, B., van Ittersum, K. & Sadowski, S., 2014, Advances in Consumer Research. Cotte, J. & Wood, S. (eds.). Duluth, MN: Association for consumer research, Vol. 42. p. 808 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsJune Cotte, Stacy Wood
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Number of pages1
Publication statusPublished - 2014

ID: 20741577