Publication

Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal

da Silva Oliveira, E. H., 2016, [Groningen]: University of Groningen. 265 p.

Research output: ThesisThesis fully internal (DIV)Academic

APA

da Silva Oliveira, E. H. (2016). Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal. [Groningen]: University of Groningen.

Author

da Silva Oliveira, Eduardo Henrique. / Place branding in strategic spatial planning : an analysis at the regional scale with special reference to Northern Portugal. [Groningen] : University of Groningen, 2016. 265 p.

Harvard

da Silva Oliveira, EH 2016, 'Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal', Doctor of Philosophy, University of Groningen, [Groningen].

Standard

Place branding in strategic spatial planning : an analysis at the regional scale with special reference to Northern Portugal. / da Silva Oliveira, Eduardo Henrique.

[Groningen] : University of Groningen, 2016. 265 p.

Research output: ThesisThesis fully internal (DIV)Academic

Vancouver

da Silva Oliveira EH. Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal. [Groningen]: University of Groningen, 2016. 265 p.


BibTeX

@phdthesis{da9800fd6cf74fba9013ae5e80674b93,
title = "Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal",
abstract = "This PhD thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically scrutinizes the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals. This discussion is currently gaining particular momentum at a time when the application of branding techniques and principles to places has been firmly positioned on the agendas of local and regional governments. Place branding has also become an increasingly appealing topic for academic research. The theoretical assumption postulated in this thesis is that place branding could and perhaps should be integrated into strategic spatial planning, independent of the geographical scale of application and whether the place branding initiatives are novel or a re-branding exercise. This thesis investigates the empirical significance of a regional branding strategy for northern Portugal, integrated into wider strategic spatial planning, and its ability to overcome the entrenched regional, economic and social difficulties and imbalances. To achieve this aim, a qualitative methodology is employed, specifically involving a content analysis of strategic spatial plans, development plans, strategic initiatives, and online traveller-generated content. Sixteen regional actors with a stake and expertise in the region are also interviewed. By drawing the attention of readers – academics, practitioners, policy makers and spatial planners – to place branding as a strategic spatial planning instrument, this thesis contributes to the theoretical underpinnings of place branding, helping to make it more effective, efficient, and socially and environmentally responsible.",
author = "{da Silva Oliveira}, {Eduardo Henrique}",
year = "2016",
language = "English",
isbn = "978-90-367-8565-5",
publisher = "University of Groningen",
school = "University of Groningen",

}

RIS

TY - THES

T1 - Place branding in strategic spatial planning

T2 - an analysis at the regional scale with special reference to Northern Portugal

AU - da Silva Oliveira, Eduardo Henrique

PY - 2016

Y1 - 2016

N2 - This PhD thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically scrutinizes the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals. This discussion is currently gaining particular momentum at a time when the application of branding techniques and principles to places has been firmly positioned on the agendas of local and regional governments. Place branding has also become an increasingly appealing topic for academic research. The theoretical assumption postulated in this thesis is that place branding could and perhaps should be integrated into strategic spatial planning, independent of the geographical scale of application and whether the place branding initiatives are novel or a re-branding exercise. This thesis investigates the empirical significance of a regional branding strategy for northern Portugal, integrated into wider strategic spatial planning, and its ability to overcome the entrenched regional, economic and social difficulties and imbalances. To achieve this aim, a qualitative methodology is employed, specifically involving a content analysis of strategic spatial plans, development plans, strategic initiatives, and online traveller-generated content. Sixteen regional actors with a stake and expertise in the region are also interviewed. By drawing the attention of readers – academics, practitioners, policy makers and spatial planners – to place branding as a strategic spatial planning instrument, this thesis contributes to the theoretical underpinnings of place branding, helping to make it more effective, efficient, and socially and environmentally responsible.

AB - This PhD thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically scrutinizes the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals. This discussion is currently gaining particular momentum at a time when the application of branding techniques and principles to places has been firmly positioned on the agendas of local and regional governments. Place branding has also become an increasingly appealing topic for academic research. The theoretical assumption postulated in this thesis is that place branding could and perhaps should be integrated into strategic spatial planning, independent of the geographical scale of application and whether the place branding initiatives are novel or a re-branding exercise. This thesis investigates the empirical significance of a regional branding strategy for northern Portugal, integrated into wider strategic spatial planning, and its ability to overcome the entrenched regional, economic and social difficulties and imbalances. To achieve this aim, a qualitative methodology is employed, specifically involving a content analysis of strategic spatial plans, development plans, strategic initiatives, and online traveller-generated content. Sixteen regional actors with a stake and expertise in the region are also interviewed. By drawing the attention of readers – academics, practitioners, policy makers and spatial planners – to place branding as a strategic spatial planning instrument, this thesis contributes to the theoretical underpinnings of place branding, helping to make it more effective, efficient, and socially and environmentally responsible.

M3 - Thesis fully internal (DIV)

SN - 978-90-367-8565-5

PB - University of Groningen

CY - [Groningen]

ER -

ID: 30810419