Publication

News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

Xu, J., Forman, C., Kim, J. B. & Van Ittersum, K., Jul-2014, In : Journal of Marketing. 78, 4, p. 97-112 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

APA

Xu, J., Forman, C., Kim, J. B., & Van Ittersum, K. (2014). News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage. Journal of Marketing, 78(4), 97-112. https://doi.org/10.1509/jm.13.0198

Author

Xu, Jiao ; Forman, Chris ; Kim, Jun B. ; Van Ittersum, Koert. / News Media Channels : Complements or Substitutes? Evidence from Mobile Phone Usage. In: Journal of Marketing. 2014 ; Vol. 78, No. 4. pp. 97-112.

Harvard

Xu, J, Forman, C, Kim, JB & Van Ittersum, K 2014, 'News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage', Journal of Marketing, vol. 78, no. 4, pp. 97-112. https://doi.org/10.1509/jm.13.0198

Standard

News Media Channels : Complements or Substitutes? Evidence from Mobile Phone Usage. / Xu, Jiao; Forman, Chris; Kim, Jun B.; Van Ittersum, Koert.

In: Journal of Marketing, Vol. 78, No. 4, 07.2014, p. 97-112.

Research output: Contribution to journalArticleAcademicpeer-review

Vancouver

Xu J, Forman C, Kim JB, Van Ittersum K. News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage. Journal of Marketing. 2014 Jul;78(4):97-112. https://doi.org/10.1509/jm.13.0198


BibTeX

@article{16d96429fb284d9aad44af32ba14f1c8,
title = "News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage",
abstract = "The media industry has undergone a fundamental shift over the past decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications for publishers and advertisers have yet to be understood. The authors examine consumers' news consumption behavior on mobile news websites in response to the introduction of a mobile news app. Pseudo-panel analysis based on repeated cross-sectional data suggests that the introduction of a mobile app by a major national media company leads to a significant increase in demand at the corresponding mobile news website. In addition, the authors report that this effect is greater for consumers with (1) greater appreciation for concentrated news content, (2) stronger propensity for a particular political viewpoint, and (3) fewer time constraints. The results are consistent with the interpretation that the adoption of a provider's news app stimulates corresponding mobile news website visits. The authors discuss the implications of these findings for advertisers, media publishers, and policy makers.",
keywords = "online media consumption, mobile news app, mobile news website, complementarity, pseudo-panel analysis, INTERNET CHANNEL, CROSS-SECTIONS, LIFE-CYCLE, ONLINE, CONSUMPTION, NEWSPAPERS, CONSUMER, PATTERNS, RETAILER, BEHAVIOR",
author = "Jiao Xu and Chris Forman and Kim, {Jun B.} and {Van Ittersum}, Koert",
year = "2014",
month = jul,
doi = "10.1509/jm.13.0198",
language = "English",
volume = "78",
pages = "97--112",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "AMER MARKETING ASSOC",
number = "4",

}

RIS

TY - JOUR

T1 - News Media Channels

T2 - Complements or Substitutes? Evidence from Mobile Phone Usage

AU - Xu, Jiao

AU - Forman, Chris

AU - Kim, Jun B.

AU - Van Ittersum, Koert

PY - 2014/7

Y1 - 2014/7

N2 - The media industry has undergone a fundamental shift over the past decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications for publishers and advertisers have yet to be understood. The authors examine consumers' news consumption behavior on mobile news websites in response to the introduction of a mobile news app. Pseudo-panel analysis based on repeated cross-sectional data suggests that the introduction of a mobile app by a major national media company leads to a significant increase in demand at the corresponding mobile news website. In addition, the authors report that this effect is greater for consumers with (1) greater appreciation for concentrated news content, (2) stronger propensity for a particular political viewpoint, and (3) fewer time constraints. The results are consistent with the interpretation that the adoption of a provider's news app stimulates corresponding mobile news website visits. The authors discuss the implications of these findings for advertisers, media publishers, and policy makers.

AB - The media industry has undergone a fundamental shift over the past decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications for publishers and advertisers have yet to be understood. The authors examine consumers' news consumption behavior on mobile news websites in response to the introduction of a mobile news app. Pseudo-panel analysis based on repeated cross-sectional data suggests that the introduction of a mobile app by a major national media company leads to a significant increase in demand at the corresponding mobile news website. In addition, the authors report that this effect is greater for consumers with (1) greater appreciation for concentrated news content, (2) stronger propensity for a particular political viewpoint, and (3) fewer time constraints. The results are consistent with the interpretation that the adoption of a provider's news app stimulates corresponding mobile news website visits. The authors discuss the implications of these findings for advertisers, media publishers, and policy makers.

KW - online media consumption

KW - mobile news app

KW - mobile news website

KW - complementarity

KW - pseudo-panel analysis

KW - INTERNET CHANNEL

KW - CROSS-SECTIONS

KW - LIFE-CYCLE

KW - ONLINE

KW - CONSUMPTION

KW - NEWSPAPERS

KW - CONSUMER

KW - PATTERNS

KW - RETAILER

KW - BEHAVIOR

U2 - 10.1509/jm.13.0198

DO - 10.1509/jm.13.0198

M3 - Article

VL - 78

SP - 97

EP - 112

JO - Journal of Marketing

JF - Journal of Marketing

SN - 0022-2429

IS - 4

ER -

ID: 14010915