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New ways of audience engagement
Kolsteeg, J., 1-Oct-2020, In : Arts Management Quarterly. 134, p. 15-20 5 p.Research output: Contribution to journal › Article › Professional
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New ways of audience engagement. / Kolsteeg, Johan .
In: Arts Management Quarterly, Vol. 134, 01.10.2020, p. 15-20.Research output: Contribution to journal › Article › Professional
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TY - JOUR
T1 - New ways of audience engagement
AU - Kolsteeg, Johan
PY - 2020/10/1
Y1 - 2020/10/1
N2 - Realising audience engagement is a central challenge in the development ofnew, digital cultural formats in order to be digitally successful, i.e. satisfying,sustainable and impactful. Only if the audience is convinced of the individualvalue of digital arts and culture, will they establish a connection to therespective institution and be willing to spend money on digital formats.
AB - Realising audience engagement is a central challenge in the development ofnew, digital cultural formats in order to be digitally successful, i.e. satisfying,sustainable and impactful. Only if the audience is convinced of the individualvalue of digital arts and culture, will they establish a connection to therespective institution and be willing to spend money on digital formats.
KW - Arts Management
KW - audience engagement
KW - Covid-19
M3 - Article
VL - 134
SP - 15
EP - 20
JO - Arts Management Quarterly
JF - Arts Management Quarterly
SN - 1610-238X
ER -
ID: 133714378