New ways of audience engagement

Kolsteeg, J., 1-Oct-2020, In : Arts Management Quarterly. 134, p. 15-20 5 p.

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Realising audience engagement is a central challenge in the development of
new, digital cultural formats in order to be digitally successful, i.e. satisfying,
sustainable and impactful. Only if the audience is convinced of the individual
value of digital arts and culture, will they establish a connection to the
respective institution and be willing to spend money on digital formats.
Original languageEnglish
Pages (from-to)15-20
Number of pages5
JournalArts Management Quarterly
Publication statusPublished - 1-Oct-2020


  • Arts Management, audience engagement, Covid-19

ID: 133714378