Publication

Navigating the Moral Map: Multilingual Workplace Interactions in the European Supply Chain

Dijkstra, B., Coler, M., Lønsmann, D. & Redeker, G., 12-Jul-2018.

Research output: Contribution to conferenceAbstractAcademic

In Europe, international truck drivers need to navigate their way through the diverse (linguistic) landscape to keep the supply chain intact. We present on the outcome of semi-structured interviews performed with 12 Polish truck drivers and Dutch warehouse clients, illustrating how language barriers provide a platform to negotiate language choice. Essentially, individual multilingual practices are influenced by overarching social and historical factors, such as diverging political histories, or negative attitudes arising from stereotypes. These issues are explored within a Nexus Analysis (Scollon & Scollon, 2004), which provides a framework that brings together the aspects of time, place, as well as their joint effects on the individual which shape current discourses, helping us better understand how multilingual customer-contact interactions on a micro level are influenced by macro level phenomena. We also show that individual preconceptions impact the success of multilingual interactions and sketch out the path ahead to thorough address the question of which discursive strategies the interlocutors draw upon to manage and restore everyday communication in their workplaces. The example of Polish truck drivers in Western Europe serves as an apt case study insofar as it exemplifies the increasing internationalization of Europe, multilingual contact cases, and unique challenges facing different industries within supply chains. Reference: Scollon, R., & Scollon, S.W. (2004) Nexus Analysis. London, UK: Routledge.
Original languageEnglish
Publication statusPublished - 12-Jul-2018
EventABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference: The ethics of/in business and professional communication - University of Alcalá, Alcalá de Henares, Spain
Duration: 11-Jul-201813-Jul-2018
https://congresosalcala.fgua.es/2018abcspain/

Conference

ConferenceABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference
CountrySpain
CityAlcalá de Henares
Period11/07/201813/07/2018
Internet address

Event

ABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference: The ethics of/in business and professional communication

11/07/201813/07/2018

Alcalá de Henares, Spain

Event: Conference

ID: 62950578