Navigating the Moral Map: Multilingual Workplace Interactions in the European Supply ChainDijkstra, B., Coler, M., Lønsmann, D. & Redeker, G., 12-Jul-2018.
Research output: Contribution to conference › Abstract › Academic
In Europe, international truck drivers need to navigate their way through the diverse (linguistic) landscape to keep the supply chain intact. We present on the outcome of semi-structured interviews performed with 12 Polish truck drivers and Dutch warehouse clients, illustrating how language barriers provide a platform to negotiate language choice. Essentially, individual multilingual practices are influenced by overarching social and historical factors, such as diverging political histories, or negative attitudes arising from stereotypes. These issues are explored within a Nexus Analysis (Scollon & Scollon, 2004), which provides a framework that brings together the aspects of time, place, as well as their joint effects on the individual which shape current discourses, helping us better understand how multilingual customer-contact interactions on a micro level are influenced by macro level phenomena. We also show that individual preconceptions impact the success of multilingual interactions and sketch out the path ahead to thorough address the question of which discursive strategies the interlocutors draw upon to manage and restore everyday communication in their workplaces. The example of Polish truck drivers in Western Europe serves as an apt case study insofar as it exemplifies the increasing internationalization of Europe, multilingual contact cases, and unique challenges facing different industries within supply chains. Reference: Scollon, R., & Scollon, S.W. (2004) Nexus Analysis. London, UK: Routledge.
|Publication status||Published - 12-Jul-2018|
|Event||ABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference: The ethics of/in business and professional communication - University of Alcalá, Alcalá de Henares, Spain|
Duration: 11-Jul-2018 → 13-Jul-2018
|Conference||ABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference|
|City||Alcalá de Henares|
|Period||11/07/2018 → 13/07/2018|
ABC (Association for Business Communication) Europe, Africa and Middle East Regional Conference: The ethics of/in business and professional communication
11/07/2018 → 13/07/2018Alcalá de Henares, Spain