Publication

Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H. & Stern, P., 2014, Innovation and marketing in the pharmaceutical industry. Ding, M., Eliashberg, J. & Stremersch, S. (eds.). Springer, p. 591 - 628

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

APA

Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H., & Stern, P. (2014). Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and marketing in the pharmaceutical industry (pp. 591 - 628). Springer.

Author

Wieringa, J.E. ; Osinga, E.C. ; Ruiz Conde, M.E. ; Leeflang, P.S.H. ; Stern, P. / Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. Innovation and marketing in the pharmaceutical industry. editor / M. Ding ; J. Eliashberg ; S. Stremersch. Springer, 2014. pp. 591 - 628

Harvard

Wieringa, JE, Osinga, EC, Ruiz Conde, ME, Leeflang, PSH & Stern, P 2014, Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. in M Ding, J Eliashberg & S Stremersch (eds), Innovation and marketing in the pharmaceutical industry. Springer, pp. 591 - 628.

Standard

Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. / Wieringa, J.E.; Osinga, E.C.; Ruiz Conde, M.E.; Leeflang, P.S.H.; Stern, P.

Innovation and marketing in the pharmaceutical industry. ed. / M. Ding; J. Eliashberg; S. Stremersch. Springer, 2014. p. 591 - 628.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Vancouver

Wieringa JE, Osinga EC, Ruiz Conde ME, Leeflang PSH, Stern P. Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. In Ding M, Eliashberg J, Stremersch S, editors, Innovation and marketing in the pharmaceutical industry. Springer. 2014. p. 591 - 628


BibTeX

@inbook{7ab9ebaa2dd7492c8421618ead7c8772,
title = "Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future",
author = "J.E. Wieringa and E.C. Osinga and {Ruiz Conde}, M.E. and P.S.H. Leeflang and P. Stern",
year = "2014",
language = "English",
pages = "591 -- 628",
editor = "M. Ding and J. Eliashberg and S. Stremersch",
booktitle = "Innovation and marketing in the pharmaceutical industry",
publisher = "Springer",

}

RIS

TY - CHAP

T1 - Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

AU - Wieringa, J.E.

AU - Osinga, E.C.

AU - Ruiz Conde, M.E.

AU - Leeflang, P.S.H.

AU - Stern, P.

PY - 2014

Y1 - 2014

M3 - Chapter

SP - 591

EP - 628

BT - Innovation and marketing in the pharmaceutical industry

A2 - Ding, M.

A2 - Eliashberg, J.

A2 - Stremersch, S.

PB - Springer

ER -

ID: 2288099