Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

J.E. Wieringa; E.C. Osinga; M.E. Ruiz Conde; P.S.H. Leeflang; P. Stern

Publication

Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H. & Stern, P., 2014, Innovation and marketing in the pharmaceutical industry. Ding, M., Eliashberg, J. & Stremersch, S. (eds.). Springer, p. 591 - 628

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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Handle.net

http://hdl.handle.net/11370/7ab9ebaa-2dd7-492c-8421-618ead7c8772

J.E. Wieringa
E.C. Osinga
M.E. Ruiz Conde
P.S.H. Leeflang
P. Stern

Marketing

Original language	English
Title of host publication	Innovation and marketing in the pharmaceutical industry
Editors	M. Ding, J. Eliashberg, S. Stremersch
Publisher	Springer
Pages	591 - 628
Publication status	Published - 2014

ID: 2288099

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