Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future

Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H. & Stern, P., 2014, Innovation and marketing in the pharmaceutical industry. Ding, M., Eliashberg, J. & Stremersch, S. (eds.). Springer, p. 591 - 628

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationInnovation and marketing in the pharmaceutical industry
EditorsM. Ding, J. Eliashberg, S. Stremersch
Pages591 - 628
Publication statusPublished - 2014

ID: 2288099