Publication
Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future
Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H. & Stern, P., 2014, Innovation and marketing in the pharmaceutical industry. Ding, M., Eliashberg, J. & Stremersch, S. (eds.). Springer, p. 591 - 628Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
| Original language | English |
|---|---|
| Title of host publication | Innovation and marketing in the pharmaceutical industry |
| Editors | M. Ding, J. Eliashberg, S. Stremersch |
| Publisher | Springer |
| Pages | 591 - 628 |
| Publication status | Published - 2014 |
ID: 2288099