Publication
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, P., Bijmolt, T., Pauwels, K. & Wieringa, J., 2015, New York: Springer. 408 p. (International Series in Quantitative Marketing; vol. 1)Research output: Book/Report › Book › Academic
| Original language | English |
|---|---|
| Place of Publication | New York |
| Publisher | Springer |
| Number of pages | 408 |
| ISBN (Print) | 978-1-4939-2086-0 |
| Publication status | Published - 2015 |
Publication series
| Name | International Series in Quantitative Marketing |
|---|---|
| Volume | 1 |
ID: 16029795