Publication
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, P., Bijmolt, T., Pauwels, K. & Wieringa, J., 2015, New York: Springer. 408 p. (International Series in Quantitative Marketing; vol. 1)Research output: Book/Report › Book › Academic
Original language | English |
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Place of Publication | New York |
Publisher | Springer |
Number of pages | 408 |
ISBN (Print) | 978-1-4939-2086-0 |
Publication status | Published - 2015 |
Publication series
Name | International Series in Quantitative Marketing |
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Volume | 1 |
ID: 16029795