Publication

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Leeflang, P., Bijmolt, T., Pauwels, K. & Wieringa, J., 2015, New York: Springer. 408 p. (International Series in Quantitative Marketing; vol. 1)

Research output: Book/ReportBookAcademic

Original languageEnglish
Place of PublicationNew York
PublisherSpringer
Number of pages408
ISBN (Print)978-1-4939-2086-0
Publication statusPublished - 2015

Publication series

NameInternational Series in Quantitative Marketing
Volume1

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ID: 16029795