Publication

Merkpositionering

Alsem, K. J. & Kostelijk, E., Apr-2016, 1 ed. Groningen: Noordhoff Uitgevers. 254 p.

Research output: Book/ReportBookAcademic

This book provides a theory based manual of how to choose and formulate a positioning for a brand. It contains recent academic insights into branding, with special attention to values.
Original languageDutch
Place of PublicationGroningen
PublisherNoordhoff Uitgevers
Number of pages254
Edition1
ISBN (Print)9789001862688
Publication statusPublished - Apr-2016

    Keywords

  • brands, positioning, VALUES

ID: 41130268