Publication

Marketing variables in a macro-level diffusion model

Ruiz Conde, M. E., Leeflang, P. S. H. & Wieringa, J. E., 2006, In : Journal für Betriebswirtschaft. 56, p. 155 - 183

Research output: Contribution to journalArticleAcademicpeer-review

Original languageDutch
Pages (from-to)155 - 183
JournalJournal für Betriebswirtschaft
Volume56
Publication statusPublished - 2006

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