Marketing perspectives on digital business models: A framework and overview of the special issueVerhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.
Research output: Contribution to journal › Article › Academic › peer-review
Strong digital developments are changing markets, and firms may adopt a digital business model to deal with these developments. This special issue focuses on such digital business models. In this editorial, we discuss the relevance of digital business models, propose a conceptual framework, and discuss how digital business models affect firms, firm performance, and markets. We introduce the papers in this issue and show how they each fit within the conceptual framework. We discuss four important areas for future research.
|Number of pages||9|
|Journal||International Journal of Research in Marketing|
|Early online date||22-Aug-2019|
|Publication status||Published - Sep-2019|