Publication

Loyalty programs: Current insights, research challenges, and emerging trends

Bijmolt, T. H. A. & Verhoef, P. C., 2017, Handbook of marketing decision models. Wierenga, B. & van der Lans, R. (eds.). Cham: Springer, p. 143-165 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationHandbook of marketing decision models
EditorsB. Wierenga, R. van der Lans
Place of PublicationCham
PublisherSpringer
Pages143-165
ISBN (Electronic)978-3-319-56941-3
ISBN (Print)978-3-319-56939-0
Publication statusPublished - 2017

Publication series

NameInternational Series in Operations Research & Management Science
PublisherSpringer
Volume254

View graph of relations

ID: 51420707