Publication

Leveraging social media technology for business transformation: The case of corporate social communities

Gruner, R. L., Power, D. & Bergey, P., 2013, Social media and management: Advanced series in management. Bondarouk, T. & Olivas-Lujan, M. (eds.). Emerald Group Publishing Limited, p. 27-42 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationSocial media and management
Subtitle of host publicationAdvanced series in management
EditorsT. Bondarouk, M. Olivas-Lujan
PublisherEmerald Group Publishing Limited
Pages27-42
Number of pages16
ISBN (Print)9781781908983
Publication statusPublished - 2013

ID: 2298178