Knowledge generation in marketing

P.S.H. Leeflang; A.M. Peluso

Publication

Knowledge generation in marketing

Leeflang, P. S. H. & Peluso, A. M., 2012, Quantitative marketing and marketing management. Diamantopoulis, A., Fritz, W. & Hildebrandt, L. (eds.). Wiesbaden: Springer, p. 150 - 170

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Overview
Citation formats

Handle.net

http://hdl.handle.net/11370/c1d560fe-b696-4488-b7a6-d67faf41baa8

P.S.H. Leeflang
A.M. Peluso

Marketing

Original language	English
Title of host publication	Quantitative marketing and marketing management
Editors	A. Diamantopoulis, W. Fritz, L. Hildebrandt
Place of Publication	Wiesbaden
Publisher	Springer
Pages	150 - 170
Publication status	Published - 2012

ID: 2123261

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