Publication

Knowledge generation in marketing

Leeflang, P. S. H. & Peluso, A. M., 2012, Quantitative marketing and marketing management. Diamantopoulis, A., Fritz, W. & Hildebrandt, L. (eds.). Wiesbaden: Springer, p. 150 - 170

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationQuantitative marketing and marketing management
EditorsA. Diamantopoulis, W. Fritz, L. Hildebrandt
Place of PublicationWiesbaden
PublisherSpringer
Pages150 - 170
Publication statusPublished - 2012

ID: 2123261