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It Takes at Least Two to Tango: A Population-Level Perspective on Interrelated Patterns of Media Use

Hage, E. & Noseleit, F., Jul-2018, In : Journal of Computer-Mediated Communication. 23, 4, p. 222-242 21 p.

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We introduce a population-level perspective on the longstanding debate on displacement versus complementarity by recognizing that an individual's social interactions are dependent on emerging media use patterns in the wider population. Our longitudinal, cross-regional analyses at the population-level and individual-level indicate that two opposing forces coexist: individual Internet use and individual face-to-face (f2f) interaction are positively correlated, suggesting complementarity. However, local peers' Internet use and individual f2f interactions are negatively related, suggesting displacement. Interestingly, when social networking site uptake is high, individual Internet non-use is associated with a more pronounced negative association between peers' Internet use and individual-level f2f interactions. We discuss the implications of coexisting individual-level complementarity and population-level displacement for both users and non-users.

Original languageEnglish
Pages (from-to)222-242
Number of pages21
JournalJournal of Computer-Mediated Communication
Volume23
Issue number4
Publication statusPublished - Jul-2018

    Keywords

  • Internet Use, F2f Interaction, SNS Uptake, Peer Effects, Population Level, SOCIAL NETWORKING SITES, INTERNET PARADOX, COMMUNICATION, FACEBOOK, ONLINE, COMPLEMENTARITY, INTERDEPENDENCE, DISPLACEMENT, SATISFACTION, FRIENDSHIPS

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