Interactions matter: Modelling everyday pro-environmental norm transmission and diffusion in workplace networks

Polhill, J. G., Craig, T., Alonso-Betanzos, A., Sánchez-Maroño, N., Fontenla-Romero, O., Dumitru, A., García-Mira, R., Bonnes, M., Bonaiuto, M., Carrus, G., Maricchiolo, F., Fornara, F., Ilin, C., Steg, L., Ruepert, A. & Keizer, K., 7-Jan-2017, Agent-Based Modeling of Sustainable Behaviors. Alonso-Betanzos, A., Sánchez-Maroño, N., Fontenla-Romero, O., Polhill, J. G., Craig, T., Bajo, J. & Corchado, J. M. (eds.). Springer, p. 27-52 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • J. Gary Polhill
  • Tony Craig
  • Amparo Alonso-Betanzos
  • Noelia Sánchez-Maroño
  • Oscar Fontenla-Romero
  • Adina Dumitru
  • Ricardo García-Mira
  • Mirilia Bonnes
  • Marino Bonaiuto
  • Giuseppe Carrus
  • Fridanna Maricchiolo
  • Ferdinando Fornara
  • Corina Ilin
  • Linda Steg
  • Angela Ruepert
  • Kees Keizer

This chapter demonstrates an approach to the agent-based modelling of norm transmission using decision trees learned from questionnaire data. We explore the implications of adding norm dynamics implied in static questionnaire data and the influence social network topology has on the outcome. We find that parameters determining network topology influence the outcome in both hierarchical and coworker networks in a simulated workplace. As an exercise in empirical agent-based modelling, this work highlights the importance of gathering data on interactions in field studies.

Original languageEnglish
Title of host publicationAgent-Based Modeling of Sustainable Behaviors
EditorsAmparo Alonso-Betanzos, Noelia Sánchez-Maroño, Oscar Fontenla-Romero, J. Gary Polhill, Tony Craig, Javier Bajo, Juan Manuel Corchado
Number of pages26
ISBN (Electronic)978-3-319-46331-5
ISBN (Print)9783319463308
Publication statusPublished - 7-Jan-2017

ID: 56357576